About Us
Matt Mackenzie
Though I really don’t like to identify myself as a “salesman,” I started out as just that. My first job showed me that I really enjoy learning about something and sharing that knowledge with others. Throughout my professional career, I have applied the basic principle of sharing knowledge and experience with clients as well as colleagues.
After finishing my Finance degree at Michigan State University, I pursued a career in investment management and banking. I was recognized for my dedication to providing quality advice and quickly climbed the corporate ladder. However my success was coupled with the realization that the corporate world is not always the most moral place to be. Sometimes the bottom line was put before the clients and even the employees. That was just not acceptable to me. I came to this realization around the same time that my wife began to question her career path as well. Together, we began to seek out new opportunities and discovered that the internet was a wide open market place.
We teamed up and started building an online business. I quickly learned more about sales from online marketers than the countless corporate training session that I attended. To me, the beauty of the online market is that you can refine your message and direct it to a specific, highly targeted audience. You can actually see and test the results of your marketing strategies in real time. Today, we are dedicated to sharing our knowledge with small business owners and helping them achieve their sales goals.
Who would have thought I would learn more about sales from internet marketers than from Fortune 500 Companies? Go figure…
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Amy Mackenzie
Once upon a time I wanted to spend my life teaching young children how to read. So I enrolled at Michigan State University. And like most people who go off to college, I spent four years earning a degree. I also met a very smart man who I decided to make my husband. Fast forward five years. I now have a masters degree in literacy instruction but decide that I’m ready to leave the classroom and do something else with my life.
Enter the internet. I had a tremendous amount of knowledge and expert experience in the area of early literacy and reading comprehension. So, I decided to share my knowledge and experience using the internet as a platform. Luckily, that very smart husband of mine encouraged the career change. Within a year we were able to build websites that generated enough profit and replace my previous income.
Soon friends and family members were asking me to build websites for their small business. Given that teachers tend to be life long learners, I started devouring any and all information related to internet marketing. And before too long, Matt and I had become internet marketers with dozens of websites and clients under our belts.
Today we work with small business to help them discover the benefit of bringing their business online. We also work with small businesses to redefine their online business strategies. Matt and I have discovered a delicate balance between Search Engine Optimization, Content Writing and Marketing that is bringing our clients unprecedented success online. Because I am dedicated to lifelong learning, I can confidently promise to bring cutting edge as well as time tested techniques to our clients.
An elementary school dropout turned internet marketer. Who would have thunk it?
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